To keep it real, Amazon's own TV deals during Prime Day typically can't compete with TV deals from Best Buy or Walmart's anti-Prime Day sales. But things seem to be a little more heated in 2025 — Amazon has a much more robust list of actually-worthwhile TV deals than it usually does in pre-Prime Day mode. It wouldn't be ridiculous to get your Prime Day TV purchase out of the way now to focus on smaller, time sensitive deals between July 8 and 11 (the official Prime Day dates).
You'll see the expected early deals on Amazon's various 4-Series and Omni Fire TVs, of course. But Amazon is putting a lot of emphasis on cheap QLEDs from other brands like Insignia and Hisense, with many discounts reaching new record-low pricing. Many of the TVs on sale are 2025 models that were too new to get a noteworthy discount during Amazon's Big Spring Sale in March — some of Samsung's newest premium QLED and OLED models are thrown in there. The majority of these deals are available even if you're not signed up for Prime.
We're tracking all of the worthwhile Amazon TV deals dropping ahead of Prime Day below, organized by size and then by price. All TVs chosen below have 4K resolution and LED backlighting at the least. If any model bumps up to 8K resolution or QLED or OLED lighting, we'll note it specifically.
Deals with a ???? next to them have dropped to record-low prices.
Best TV deal at Amazon ahead of Prime Day
Why we like it
The cheapest 65-inch QLED TV we're clocking at Amazon ahead of Prime Day isn't an Amazon TV. It is still a Fire TV, but oddly enough, it's from Insignia — a Best Buy brand.
If you have trouble picturing the difference between an LED and QLED TV in your head, this is your chance to try an XL QLED out at home without severely overspending. The Insignia QF series has been garnering quite positive customer reviews on picture quality and color vibrancy. At this price, it's probably not going to have the same pop as some of the premium QLEDs out there, but you'll definitely notice the quantum dot difference compared to your old TV, especially during daytime viewing.
43-inch to 50-inch TV deals
55-inch TV deals
65-inch and 70-inch TV deals
Insignia 65-inch F50 Series 4K Fire TV — $279.99
$449.99(save $170 with Prime) ????Hisense 65-inch QD6 QLED 4K Fire TV — $369.99
$499.99(save $130) ????Amazon 65-inch Omni Series 4K QLED Fire TV — $449.99
$719.99(save $270 with Prime) ????Roku 65-inch Plus Series QLED TV — $448
$649.99(save $201.99)TCL 65-inch QM6K QLED 4K TV — $547.99
$698(save $150.99)Hisense 65-inch U7 QLED 4K TV (2025 model) — $799.99
$1,499.99(save $700) ????LG 65-inch C5 OLED 4K TV — $1,696.99
$2,696.99(save $1,000) ????Samsung 65-inch S85D OLED TV (2024 model) — $1,197.99
$1,897.99(save $700)Samsung 65-inch The Frame 4K QLED TV (2024 model) — $1,199.96
$1,997.99(save $798.03) ????Sony 65-inch Bravia 8 II QD OLED 4K TV — $2,998
$3,499.99(save $501.99) ????
75-inch and 77-inch TV deals
85-inch and up TV deals
Toshiba 85-inch C350 Series 4K Fire TV — $599.99
$1,199.99(save $600) ????Hisense 85-inch QD7 QLED 4K TV — $899.99
$1,299.99(save $400) ????TCL 85-inch QM6K QLED 4K TV — $999.99
$1,499.99(save $500)Samsung 85-inch Q60D QLED 4K TV — $1,199.99
$1,697.99(save $498)Hisense 85-inch U6 Series Mini LED QLED 4K TV (2025 model) — $1,199.99
$1,999.99(save $800)Hisense 85-inch U7 QLED 4K TV (2025 model) — $1,599.99
$2,499.99(save $900) ????Hisense 85-inch Canvas QLED 4K TV — $1,999.99
$3,999.99(save $2,000) ????Hisense 85-inch U8 Mini LED QLED 4K TV (2025 model) — $2,197.99
$3,498(save $1,300.01) ????Samsung 85-inch The Frame 4K QLED TV (LS03D) — $2,997.99
$4,297.99(save $1,300)Sony 85-inch Bravia 9 Mini LED QLED 4K TV — $3,998
$4,799.99(save $801.99) ????
