SAVE $149.01: The Apple Watch Ultra 2 is down to $649.99 on Amazon. That's the lowest-ever price on this popular model.

For those who can’t get enough of good-looking fitness tech, the Apple Watch Ultra 2 might finally be worth the splurge — especially now that it’s $649.99 on Amazon as of July 28. That’s a full $149 off the usual $799 list price, and according to camelcamelcamel, the cheapest this watch has ever been.

This deal is specifically for the 49mm GPS + Cellular models paired with the indigo alpine or olive alpine loop (both in medium sizing). These aren’t just straps made for style; they’re designed for endurance athletes, backcountry explorers, and underwater adventurers alike.

A significant upgrade from the Ultra 1, the Ultra 2 is one of Apple’s toughest, most capable smartwatches to date. Its rugged titanium case, MIL-STD 810H testing, and 100m water resistance make it fit for nearly any extreme. You’re also getting a sapphire front crystal, customisable Action button, and incredibly bright Always-On Retina display — one of the brightest Apple’s ever made.

Serious athletes will appreciate the precision dual-frequency GPS, advanced cycling and running metrics, offline topo maps, and automated workout tracking. There’s even cellular connectivity baked in, so you can leave your phone behind and still call, text, stream music, or get directions on the go (just remember to activate a service plan).

Battery life also outperforms most other smartwatches: up to 36 hours on a full charge, or a whopping 72 hours in Low Power Mode.

Altogether, if you’ve been eyeing this beast of a watch, now’s a smart time to snag one. 

If you’re planning to upgrade more of your tech setup, check out the best Apple deals of the week — including Macbooks, Airpods, and more. For those still choosing which brand they prefer, check out our list of smartwatches for every wrist among Apple, Samsung, FitBit, Garmin, and more.