Japanese fashion brand JennyFax has been getting a lot of attention for its newest line of hair accessories, made up of a pair of women’s panties with a hair clip glued to them.
Most people would only wear underwear on their heads as a joke or a dare, but if unconventional fashion brand JennyFax has anything to say about it, wearing women’s panties in one’s hair will soon become a fashion statement. The Japanese brand took a pair of silky women’s underwear, glued a metal hairclip to them, and created an original accessory that was sure to get people talking. Aptly called “panty ribbon bow,” the new hairclip comes in three colors -black, pink, and blue – and is priced at an eye-watering 17,600 yen ($119).
Photo: JennyFax
The brand’s founder, Jen-Fang, has always been known for her non-conformist design choices, and the panty ribbon bow is definitely consistent with the brand tone.
Photo: JennyFax
Photos of the controversial accessory recently went viral on Chinese social media, sparking a heated online debate about the creative liberties of fashion brands. JennyFax is definitely not the first company to push the envelope in terms of design. Balenciaga regularly sparks controversy with its unconventional, sometimes shocking creations, as do other lesser-known brands, like ZNWR, or Felissimo.
