Rivian makes its second small workforce cut of the year ahead of R2 SUV launch

Rivian makes its second small workforce cut of the year ahead of R2 SUV launch
By: technology Posted On: September 04, 2025 View:

Rivian is laying off around 150 workers — its second small staff cut in a matter of months — as the company readies itself for the all-important launch of its more-affordable R2 SUV next year.

The company confirmed to TechCrunch that the new cuts were mostly to its “commercial” team, which deals with sales and service operations, and that affected employees will be eligible for rehire and encouraged to apply for other open positions. The Wall Street Journal first reported the layoffs earlier Thursday.

The layoffs follow a similar cut of around 1% of its total workforce that TechCrunch first reported in late June. Those cuts targeted Rivian’s manufacturing team.

Rivian has made repeated workforce adjustments over the last two years. It laid off around 10% of its staff in early 2024 and made another small cut in April 2024. The company started this year with approximately 15,000 employees worldwide.

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