Apple's big September event went off without a hitch. The company unveiled a handful of expected but welcomed new products, including a new iPhone lineup, next-generation AirPods Pro, and a round of Apple Watch upgrades. While most products won't start shipping until Sept. 19, you can be sure to secure the goods by preordering in advance.
While the base iPhone 17, ultra-thin iPhone Air, and ugly iPhone 17 Pro and Pro Max (sorry) aren't up for preorder until Friday, Sept. 12, you can lock in your order for the other new Apple products at Amazon as of Sept. 10. We've rounded up the details for you below.
AirPods Pro 3
A much-needed upgrade, the new Apple AirPods Pro 3 feature better noise cancellation (twice as effective as the second-generation earbuds), better battery life (eight hours with ANC, 10 hours in transparency mode), and new foam-infused tips that are allegedly more comfortable and fit more snugly in your ears. They also brought the heart rate monitoring tech from the Powerbeats Pro 2 (our favorite earbuds for working out) and Fitness app compatibility to the Pro 3s, and introduced a live translation feature. The most surprising aspect, however, is the price tag. In a world where everything is getting more expensive, the AirPods Pro 3 retail for the same price as the previous generation: $249.
Apple Watch Series 11
The Apple Watch Series 11 is more of a minor upgrade, bringing improvements to battery life, hardware, and connectivity. It sports an S11 chip and a tougher design with durable glass that's twice as resistant to scratches. It's now 5G-capable for quicker connectivity and can last a full day per charge (which still could be better). The biggest standout is a hypertension tool designed to flag chronic high blood pressure (though it shouldn't replace a doctor). It starts at $399, just like the Series 10.
Apple Watch Ultra 3
The premium, heavy-duty Apple Watch Ultra 3 features a bigger, brighter, and easier-to-read display, 5G and satellite connectivity, and the longest battery life of any Apple Watch at 42 hours. It comes in new black and natural titanium finishes for a stealthier or sleeker look. Of course, as the top-of-the-line model, it'll cost you. The Ultra 3 starts at $799.
Apple Watch SE 3
Apple's most affordable smartwatch also got an upgrade. The Apple Watch SE 3 now features faster charging, gesture support, on-device Siri, temperature sensing, and expanded health tracking. It's certainly more capable than its predecessors, but still pretty basic in terms of features compared to the Series 11 and Ultra 3. Of course, that's because it's designed to be a budget-friendly introductory device that starts at just $249.
Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.
Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.
When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.
