Russian women are reportedly paying up to 20,000 rubles ($245) for tiny wigs that they glue to their pubic area for a more natural look inspired by the 1990s.

According to Russian media, the popularity of pubic hair wigs has skyrocketed in recent months, inspired by a naturalness trend sweeping Russia. Both young men and women are flocking to specialty online stores and marketplaces to look for realistic pubic wigs. You’re probably asking yourself why on Earth someone would need such a bizarre accessory, but the answer is pretty simple. Most users want to adhere to the natural look of the nether regions inspired by the 90s era, but don’t really want to grow their own hair, for multiple reasons. Some have opted for permanent hair removal, others just don’t want to deal with the itchiness of growing hair, so the wigs are the perfect solution.

The Mash News Telegram channel claims that prices for pubic hair extensions range from 600 rubles ($7) to 5,000 rubles ($61). Some women choose accessories made from natural materials, which start at 20,000 rubles ($245). Special adhesives are used for attachment, which, according to the manufacturers, are safe for the skin and mucous membranes.

Moskva-24 reports that Moscow hair transplant clinics are already receiving requests to restore hair to their clients’ pubic areas following permanent hair removal procedures.