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200+ October Prime Day deals: We found record savings on Apple, Kindle, Sony, Ninja, and Lego

200+ October Prime Day deals: We found record savings on Apple, Kindle, Sony, Ninja, and Lego
By: Mashable Posted On: October 08, 2025 View:

Some of our favorite products are at record-low prices, but time is ticking.
 By 
Haley Henschel
 and 
Samantha Mangino
 on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
A colorful background with a MacBook Air, iRobot robot vacuum and map, JBL speaker, and Beats Studio Buds.
Credit: JBL / Apple / iRobot / Mashable

Table of Contents

Trying to get a head start on your holiday shopping? Amazon's fourth annual Prime Big Deal Days, aka October Prime Day, runs through 11:59 p.m. PT on Oct. 8, and we've spotted record-low prices across popular tech categories.

Over the course of the sale, it’s worth mapping out what gifts you need to buy or which household goods need restocking. We'll be updating this guide hourly as the sale runs its course, so keep checking back for the best October Prime Day deals.

Note: Deals marked with a ???? denote an all-time low price. Follow Mashable's Prime Big Deal Days live blog and keep checking back for the latest discounts, stock alerts, and deal drops. (For even more updates, follow the live blogs of our friends at CNET, PCMag, ZDNET, and Lifehacker.)

October Prime Day deals available now

Here's a quick look at some of Amazon's biggest discounts available on the second day (Oct. 8) of Prime Big Deal Days 2025:

  • Up to 45% off Bose headphones and speakers

  • Up to 30% off MacBooks, AirPods, and AirTags

  • Up to 55% off TVs from Samsung, TCL, and Hisense

  • Up to 40% off LG and Samsung monitors

  • Up to 50% off on select Amazon devices, including Kindle e-readers and Echo devices

  • Up to 65% off chargers and power banks from Anker

  • Up to 50% off vacuums from Shark, iRobot, and Roborock

  • One free grocery item on a Same-Day order at eligible locations

  • Prime members can use Grubhub+ to get $10 off orders of $20 or more

  • Prime members receive triple points on Kindle store purchases during Prime Big Deal Days

Best Apple deal

the 13-inch m4 apple macbook air
Credit: Apple

Why we picked this

"Apple's M4 MacBook Air is a sleek speed demon: In our CPU benchmark, it outperformed 89% of the models in our laptop testing database. It doesn't look all that different from older MacBooks with M-something chips, but its upgraded 12MP Center Stage camera was a welcome upgrade to our reviewer.

I recommend the 13-inch model for students and anyone who prioritizes portability. Right now, it's a great pick for budget shoppers, too: The 256GB base configuration is on sale for just $799 (or $200) off, a record low." — Haley Henschel, Senior Shopping Reporter

Read Mashable's full review of the 15-inch Apple MacBook Air (M4).

AirPods deals

MacBook deals

MacBook Airs

MacBook Pros

Apple Watch deals

iPad deals

More Apple deals

Best headphones and earbuds deal

the Bose QuietComfort Ultra Headphones in deep plum
Credit: Bose

Why we picked this

"The first-generation QuietComfort Ultras are our current favorite noise-canceling headphones and some of the comfiest cans we've ever tried. Bose recently announced their successors ($449), which offer USB-C audio support, adjustable ANC, and a better battery life, but the originals remain a competitive buy at their current price of $299 (or $150 less) in the limited-edition dark plum colorway." — Haley Henschel, Senior Shopping Reporter

Read Mashable's full review of the Bose QuietComfort Ultra Headphones.

More headphones and earbuds deals

Prime Day Bluetooth speaker deals

Best Windows laptop deal

the 13.8-inch Microsoft Surface Laptop 7 in sapphire
Credit: Microsoft

Why we like it

"The 13.8-inch Surface Laptop 7 with a Snapdragon X Elite chip is my favorite Windows laptop for most people. It's beautiful, it's about as fast as an M4 MacBook Air, and it lasts for nearly 23 hours on a single charge — that's two longer than the M4 Pro-powered MacBook Pro, the longest-lasting MacBook we've tried. The sapphire variant with 16GB of memory and 1TB of storage is marked down to $999.99 for Prime Big Deal Days, or 38% off (normally $1,599.99). It's never fallen below $1,000 before." — Haley Henschel, Senior Shopping Reporter

Read Mashable's full review of the 13.8-inch Microsoft Surface Laptop 7.

More Windows laptop deals

2-in-1 laptop deals

Gaming laptop deals

Chromebook deals

Best TV deal

Insignia 75-inch QF Series QLED 4K Fire TV
Credit: Insignia

Why we like it

"This 75-inch Insignia TV just hit a new all-time low of $399.99, which is a 38% savings. If you've never had a QLED TV before, it's a great low-stakes opportunity to upgrade. As a budget QLED, you can't expect this model to stun in HDR like a premium Samsung QLED would. But compared to your old LED TV, you'll quickly see the difference those quantum dots are making — they'll especially pop when watching football in the daytime." — Leah Stodart, Senior Shopping Reporter

More TV deals

42-inch to 50-inch TV deals

55-inch TV deals

65-inch and 70-inch TV deals

75-inch and 77-inch TV deals

85-inch and up TV deals

Best Kindle deal

the Amazon Kindle Paperwhite Signature Edition
Credit: Amazon

Why we like it

"The biggest perk to the Kindle Paperwhite Signature Edition is its ad-free lock screen. Usually, I don't think it's worth the extra money, but with this record discount, I think it's an incredible value. For $149.99, you'll enjoy auto-adjusting brightness, 12 weeks of battery, wireless charging, and 32GB of storage." — Samantha Mangino, Shopping Reporter

Read Mashable's full review of the Kindle Paperwhite Signature Edition.

More Kindle deals

Best Amazon device deal

A pair of Amazon Echo Buds with ANC
Credit: Amazon

Why we picked this

"There's no way around it: A shit ton of people are going to buy AirPods this October Prime Day. But for those who aren't married to Apple's earbuds (or how often they seem to break), just know that the latest version of Amazon's Echo Buds with ANC are just $34.99 after a 71% discount. That beats their Prime Day price from July by $10, and you could get four pairs of Echo Buds for less than the $169.99 sale price of the AirPods Pro 2." — Leah Stodart, Senior Shopping Reporter

More Amazon device deals

Fire tablet deals

Echo deals

Fire TV deals

Blink home security deals

Other Amazon device deals

Best robot vacuum deal

A iRobot Roomba Plus 405 Robot Vacuum & Mop
Credit: iRobot

Why we picked this

"When it comes to robot vacuums, I always turn to Mashable's in-house robot vacuum expert, Leah Stodart. When I asked her about these deals, she pointed out that iRobot marked down the Roomba Plus 405 to $379.99 (a new record low), making it one of the most affordable combo robot vacuums and mops. Plus, its dock not only empties the vacuum, but even cleans the mopping pads for a truly hands-free experience." — Samantha Mangino, Shopping Reporter

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More robot vacuum deals

More robot vacuum and mop deals

Best smartwatch deals

Nothing Watch 3 Pro smartwatch
Credit: Nothing

Why we picked this

"When we first wrote about the new Nothing smarwatch, it instantly became one of the most popular products we've written about all year, and it's easy to see why. With a $99 price tag (and only $79 for Prime Big Deal Days), it's significantly cheaper than alternatives like the Apple Watch or Samsung Galaxy Watch 8. Plus, it brings ChatGPT right to your wrist, which even the Apple Watch can't do." — Timothy Beck Werth, Tech Editor

More smartwatch deals

Best kitchen deal

Ninja Foodi XL Indoor Grill and Air Fryer
Credit: Ninja

Why we picked this

"Ninja makes some of our favorite kitchen appliances, and the Foodi line is a standout in the brand's countertop lineup. This indoor grill lets you easily make burgers, steaks, chops, and other meat dishes when you don't feel like grilling, and it comes with a built-in meat thermometer." — Timothy Beck Werth, Tech Editor

More kitchen deals

Best home essentials deal

crest whitestrips
Credit: Crest

"Prime Day sales are the perfect time to restock your home or apartment with essentials like paper towels, cleaning products, batteries, and health necessities. An always-reliable Prime Day deal is Crest Whitestrips, and once again, they're on a great discount before we head into October's sale. The 22-treatment set has 44 strips in total, and it's on sale for $29.99, which works out to a sweet 35% discount compared to the usual price of $45.99. Plus, this deal qualifies for Proctor and Gamble's buy two, get $5 off coupon deal, so if you snag two boxes of Whitestrips, you'll be saving even more." — Lauren Allain, Mashable contributor

More essentials deals

Best Lego deal

the 2025 Lego minecraft advent calendar
Credit: Lego

Why we like it

"For those looking to get a head start on holiday shopping, Lego's advent calendars are a very fun pick-up. It's even better when they can be found on sale. Right now, the 2025 Lego Minecraft Advent Calendar is down to its best price at Amazon, dropping from $44.99 to $38.49. If you're looking to grab one for the kids to enjoy over the holidays, now is a great time to jump on it." — Hannah Hoolihan, Mashable contributor

More Lego deals

Best beauty deal

Shark CryoGlow face mask and Shark FlexFusion hair styler with attachments
Credit: Shark

Why we like it

"If you were using Prime Day as an excuse to finally buy the Shark CryoGlow or Shark FlexFusion, don't stress yourself out by choosing between them. Simply get both. Amazon has revived its July Prime Day bundle featuring the Shark CryoGlow red light mask and Shark FlexFusion hair styler, getting you both for $499.99. That's essentially scoring the unique wet and dry hair styler and the best red light mask on the market for $249.99 each — they regularly cost $349.99 each when purchased separately." — Leah Stodart, Senior Shopping Reporter

More beauty deals

Best outdoor deal

the Anker Solix C1000 portable power station
Credit: Anker

Why we like it

"A portable power station is one of the most useful items you can buy for your home this year. They've seen major advancements in both battery technology and user-friendliness recently, and the Anker Solix C1000 portable power station is a standout model. It's an ideal combination of power (1,056Wh), plenty of ports, and it's on sale for Prime Day for $379, which is the lowest price Amazon has ever offered." — Lauren Allain, Mashable contributor

Read Mashable's full review of the Anker Solix C1000.

More portable power station deals

Cooler deals

Outdoor cooking deals

Tent deals

More outdoor deals

Best creator-approved deal

DJI Mic Mini (2 TX + 1 RX), Detail-Rich Audio, Wireless Lavalier Microphone for Camera/Android, 2-Person Vlog, Team Production

Why we like it

The DJI Mic Mini is one of the best upgrades for content creators looking to up their audio game — with two transmitters, a receiver with level controls, a charging case, companion app, clip magnets, and four windscreens, this pocket mic comes with all the essentials — and it sounds great. Mashable's Bethany Allard wrote with her experience using the mic that it "offers a lot of versatility, and for a great value. That makes it a solid option for making vlogs and TikToks, and for anyone who feels less than confident with their tech skills — once I plugged the receiver into my phone, the mics connected easily and started working with the camera app automatically."

Read more about the DJI Mic Mini.

More creator-approved deals

Latest Updates

33 minutes ago | October 8, 2025

This is one of the most exciting price drops of the entire sale to date: The M4 iPad Pro, which has the most advanced display of any tablet in the world, is at a new record price. While casual users will be happier with the iPad Air, pro-level users will appreciate this one. For video editors and creators who work with HDR video, there are certain things you can only do with the iPad Pro.

We should note that we're hoping to get a new iPad Pro either later this year or early next year, so plan your purchase accordingly.

52 minutes ago | October 8, 2025

We've selected a new product as the best overall smartwatch deal. While we still recommend the Garmin Vivoactive 5, our top pick for October Prime Day is now the Nothing Watch 3 Pro, on sale now for only $79. It offers direct ChatGPT integration (even the Apple Watch can't do that), and comes at an unbeatable price for a smartwatch and fitness tracker.

1 hour ago | October 8, 2025

Sorry, early birds: Another on-sale M4 Apple MacBook Air has gotten even cheaper since yesterday. Actually, it's gotten even cheaper since this morning.

We spotted the 15-inch model with 24GB of RAM and 512GB of storage on sale for $1,369 (normally $1,599) around 7 a.m. ET Wednesday. As of now, it's currently $1,354 on Amazon. It was $1,399 all of yesterday, for reference.

the 15-inch m4 apple macbook air
Credit: Apple
2 hours ago | October 8, 2025

To keep things fresh, Amazon drops various lighting deals throughout its shopping events. So, while you have until the end of the day to shop most of the Prime Big Deal Days sales, these discounts are on a ticking clock:

2 hours ago | October 8, 2025

As of this writing, the Beats Pill x Kim Kardashian speaker is out of stock at Amazon. Interestingly, the used versions of the speaker are actually priced higher than the new speaker was on sale.

2 hours ago | October 8, 2025

Big sales like this are prime time (get it?!) for all of us to stock up on the essentials — but especially parents. Here are our top picks.

Diapers

Wipes

3 hours ago | October 8, 2025

Amazon loves its perks, and we're not mad about it. Prime members already get access to Grubhub+ for a year when they sign up, unlocking $0 delivery fees. And on Oct. 8, you can get an exclusive deal: Get $10 off any order of $20+ using the promo code DEALS10.

Please note this offer is only valid today.

3 hours ago | October 8, 2025

Our favorite robot vacuum deal of Prime Big Deal Days has gotten $20 cheaper on day two of the sale. Snag the iRobot Roomba Plus 405 Combo + AutoWash Dock for its lowest-ever price of $379.99, or a whopping 53% off. For comparison's sake, it's stuck at $499.99 at Best Buy and on iRobot's own website.

the Robot Roomba Plus 405 Combo + AutoWash Dock
Credit: iRobot
3 hours ago | October 8, 2025

Heads up: Insignia's $399.99 75-inch Insignia QLED TV, our top TV deal this Prime Day, might be unavailable depending on your location. If that's the case, we recommend Hisense's 65-inch E6 Cinema Series QLED 4K Fire TV as an alternative for big-screen budget shoppers. It's currently marked down to $369.99, or $180 off — a record low.

the Hisense 65-inch E6 Cinema Series QLED 4K Fire TV
Credit: Hisense
4 hours ago | October 8, 2025

When our shopping reporters spot a good deal, they don't just take Amazon's word for it. We also use the price-tracking tool CamelCamelCamel to check that product's price history.

Simply copy a product’s Amazon URL and paste it into CamelCamelCamel’s search bar to produce a chart showing its compete price history over the years. You’ll find out whether the product you’re eyeing is sitting at an unmissable all-time low, or if its current “sale price” is actually its everyday price tag.

4 hours ago | October 8, 2025

This might be one of our favorite Prime Day deals so far. The Beats Pill x Kim Kardashian Bluetooth Speaker started Prime Day with a discount to $79.99, but it's now dropped all the way to $49.99. According to CamelCamelCamel, that beats its lowest price ever by nearly $50. We almost never say this, but it feels like Amazon is trying to give these speakers away.

6 hours ago | October 8, 2025

A new all-time low on our favorite Windows laptop? Yes please. The 13.8-inch Microsoft Surface Laptop 7 with a peppy Snapdragon X Elite processor, 16GB of RAM, and 512GB of storage is only $919.99 if you go for the dune color. (Meanwhile, it's $130 pricier at Best Buy during its Techtober Sale.) Per our reviewer, this machine has "nearly 23 hours of battery life and MacBook-beating performance."

the 13.8-inch microsoft surface laptop 7 in dune
Credit: Microsoft
6 hours ago | October 8, 2025

The original Bose QuietComfort Ultra are some of the comfiest headphones we've ever tried, and their limited-edition deep plum variant is still in stock at $299 (or $130 off list price). A Lightning Deal that popped up in the first half of Prime Big Deal Days briefly brought them down to $984.99, but this is still an great price on a great pair of noise-cancelling cans. All of the other colors are $30 pricier!

the Bose QuietComfort Ultra Headphones in deep plum
Credit: Bose
6 hours ago | October 8, 2025

In an October Prime Day miracle, the 15-inch M4 Apple MacBook Air — our favorite MacBook for most people — has dipped an extra $20 since yesterday. The base model is usually priced at $1,199, but you'll pay $979. That's an unprecedented 18% savings. Best Buy is matching it, too.

So far, this is the only Apple gadget we've encountered that's gotten cheaper for the second half of Prime Big Deal Days.

the 15-inch m4 apple macbook air
Credit: Apple
9 hours ago | October 8, 2025

We're back for Day 2 of the Amazon Big Deal Days sale. We've refreshed our list with the latest and greatest deals available on the site right now.

Mashable Image
Haley Henschel
Senior Shopping Reporter

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.

portrait of a woman wearing glasses
Samantha Mangino
Shopping Reporter

Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She’s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.

Read this on Mashable



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