Table of Contents
Black Friday is easily the best time to buy Apple products, and as we hit Cyber Weekend, the deals are predictably great. Don't thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple's 2025 Black Friday deal is just its usual free gift card promo.)
For the best selection of Apple deals, head to Amazon: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target were matching some, but not all of its offers.
If you'd happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart's wares. It has some exclusive deals on the three-year-old Apple Watch SE 2 (now just $129), the AirPods Pro 2 (now $139), the M1 MacBook Air (now $549), and the A14 Bionic iPad (now $349 with 256GB of storage).
Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00)
Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $274.00 (List Price $349.00)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black) — $69.99 (List Price $139.99)
Sony WH-1000XM5 Wireless Noise Canceling Headphones — $248.00 (List Price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack) — $159.99 (List Price $399.99)
Fire TV Stick 4K Streaming Device With Remote (2023 Model) — $24.99 (List Price $49.99)
Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base — $249.99 (List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00)
WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99)
Dell 14 Premium Intel Ultra 7 512GB SSD 16GB RAM 2K Laptop — $999.99 (List Price $1549.99)
We've scoured all of the major players' websites and rounded up the best Black Friday Apple deals below. We'll continue to update it as we get deeper into the holiday season, so keep checking back.
Best Black Friday AirTag deal
$29 Save $11.03
Why we like it
Apple's coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
$99 Save $36.01
Best Black Friday AirPods deal
$129 Save $60
Why we like it
Apple's most affordable earbuds have a five-hour battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair is only $69 at Amazon and Walmart this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
$179 Save $79.01
$249 Save $29.01
$249 Save $110
$549 Save $149.01
$19 Save $2.01
Best Black Friday Apple Watch deal
$249 Save $120
Why we like it
Apple's previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer Apple Watch SE 3. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don't consider those essentials, the SE 2 is a bargain for only $129 during Walmart's Black Friday sale. That's almost half off.
More Apple Watch deals
$429 Save $150
$799 Save $200
$249 Save $50
$299 Save $49.01
$399 Save $60
$499 Save $60
$799 Save $99.01
Best Black Friday iPad deal
$349 Save $75
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it "a real steal" at its usual sticker price of $349, but you'll pay just $274 if you buy it from Amazon or Walmart this Black Friday. That's its lowest price ever and $5 better than Best Buy's deal.
More iPad deals
$499 Save $70
$449 Save $100
$599 Save $150
$799 Save $150
$1,199 Save $200
$1,299 Save $200
$999 Save $100
$1,299 Save $100
$499 Save $100
$649 Save $100
Best Black Friday MacBook deal
$999 Save $250
Why we like it
Fast, pretty, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn't think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
$1,199 Save $250
$1,599 Save $200
$649 Save $100
$1,999 Save $250
$2,499 Save $310
$3,199 Save $500
$3,499 Save $435.16
Mac deals
$599 Save $120
$1,399 Save $199.01
$1,299 Save $150
$1,499 Save $150
Even more Apple deals
Latest Updates
Looking for the very best Apple deal to drop over Black Friday 2025? This could be it.
Apple AirPods 4 are currently down to just $69 for Black Friday. That’s a saving of $60 from the regular list price of £129. Now that's hard to beat.
If you’ve been waiting all year to grab a new pair of AirPods, now’s your chance. Black Friday sales have officially begun at retailers like Amazon, Best Buy, and Target, and some of Apple’s signature earbuds are already on sale at record prices. Several retailers have slashed prices across the AirPods lineup, from entry-level AirPods to the premium AirPods Max. So, if you're looking to snag some, we've got all the details you need to score the best price.
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.
Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She’s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.
