Meta is launching Meta Small Business, a new company-wide initiative focused on supporting entrepreneurship and driving AI adoption, Axios reported on Wednesday.

Meta CEO Mark Zuckerberg said in a memo to staff that small businesses have always been a big part of the company’s business model, and that tens of millions of entrepreneurs already use its platforms to grow and connect with customers. The company now plans to do more in the space.

“In the AI era, it should be easier than ever for people to build new businesses,” Zuckerberg wrote. “We want to build the services that enable this. This is important for ensuring that people broadly share in the prosperity created by superintelligence.”

Axios reports that Meta Small Business will be led by Meta President and Vice Chairman Dina Powell McCormick and head of product Naomi Gleit.

Zuckerberg has asked product managers, designers, engineers, and other employees to reach out if they’re interested in working on the new initiative.