Amazon has formed a new group within AWS dedicated to creating AI agents, systems that help people automate parts of their lives, Reuters reported on Tuesday.

In an email to staff seen by Reuters, AWS CEO Matt Garman said agentic AI has the potential to be “the next multi-billion business for AWS.” A longtime AWS executive who previously led the company’s AI and data teams, Swami Sivasubramanian, will reportedly lead the new agentic AI group.

Amazon seems to be the latest company to join the tech industry’s shift toward AI agents.

Last week, Amazon showed off some agentic capabilities that would be coming to Alexa+, an updated version of the company’s consumer voice assistant. In demoes, Alexa+ was able to automatically book Ubers, navigate websites, and complete other tasks that humans would usually do themselves.

Amazon’s AWS unit may also be interested in developing enterprise agents, competing with Salesforce and Microsoft to create AI systems that can automate work-related tasks for customers.