Adobe and LinkedIn are knocking out two birds with one stone, combining their identity verification and content validation tools into one shared system under a new "Verified on LinkedIn" program.
"Using Verified on LinkedIn, users will be able to use the verifications they've completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence, and credibility," said Oscar Rodriguez, vice president of trust at LinkedIn.
Expanding on LinkedIn's current identity, workplace, and educational verification badges, the new partnership harnesses the professional social networking platform's free identity verification tool for Adobe creators looking to protect their work, helping them seamlessly verify who they are and automatically credit their work across both platforms.
When a creator who is verified on LinkedIn adds credentials through Adobe's content authenticity app, those credits will appear with a Verified on LinkedIn badge, tacked to the user's profile. And if that content is posted on LinkedIn, the platform will automatically tag it with the user's content credentials.
Adobe's content authenticity app, now in public beta, allows users to add content credentials to images and photos, part of the company's wider Content Authenticity Initiative. Other platforms, like TikTok, tech companies, and news organizations have joined the movement, including adding their own content credit systems and signing onto the Coalition for Content Provenance and Authenticity (C2PA), a nonprofit-backed project facilitating content provenance in the age of AI.
LinkedIn's badge can also be applied to TrustRadius, G2 and UserTesting, the company explained, as it encourages other companies to similarly integrate its free verification tool.
