Grocery-delivery giant Instacart announced Thursday the acquisition of Wynshop, a provider of cloud-based e-commerce solutions for grocers. The deal will help Instacart improve its enterprise solutions, enabling retailers to enhance their online experiences.

The company didn’t disclose deal terms. 

Wynshop launched its platform in 2020 and provides online storefronts for grocers, working with clients such as Wakefern Food Corp. and Pattison Group. Its offerings range from real-time AI-powered personalization tools and in-store order fulfillment solutions. 

For now, Wynshop will operate as a wholly owned subsidiary, with its technology being integrated into Instacart’s platform over time. The integration is expected to strengthen Instacart’s e-commerce, advertising, fulfillment, and in-store offerings.

The acquisition is a significant step for Instacart, bringing the total number of companies it has acquired to six, including Caper AI, Eversight, FoodStorm, Rosie, and Unata.

The company is also reporting its first-quarter 2025 financial results today after the market close.