For fans of Practical Magic, Sept. 18, 2026, couldn’t arrive any sooner.
Warner Bros., the distributor of the 1998 film, announced the official release date for Practical Magic 2 on Tuesday. The sequel was revealed as being in development in June 2024. With its theatrical debut set for Sept. 18 of next year, the second installment will see Sandra Bullock and Nicole Kidman reprise their roles as witchy sisters Sally and Gillian Owens.
In the 34-second video announcement, Kidman can be heard saying, “Tooth of wolf and morning dew,” before Bullock chimes in with “Something old and something new.” Both Kidman and Bullock then add, “Let the spell begin to mix. September 18, 2026.”
Making just $46.7 million worldwide, against a $75 million budget, Practical Magic was considered a box-office failure. But 27 years later, it has amassed a cult following among millennial and Gen Z women online, who are particularly drawn to its “whimsigoth” aesthetic.
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“Whimsigoth,” a term coined by architectural designer Evan Collins, has been holding steady as a beloved lifestyle among younger audiences. Practical Magic, then, is seen as somewhat of a pioneering piece of pop culture that catapulted whimsigoth into the mainstream. The Owens sisters’ wardrobes and their lived-in, Victorian-era coastal home are aspirational among fans.
“[Whimsigoth is] a lifestyle that channels creativity, divinity and a deep connection to the mystical. An infusion of everyday surroundings with a touch of magic. Practical Magic checks all the boxes when it comes to nostalgia, strong feminine energy, and it brings something very niche to the table,” Jonathan Carson, a creator known for his “Favorite Aesthetics” series on TikTok, previously told Yahoo.
On TikTok, fans are sourcing garments and putting together outfits inspired by the film, in an effort to “dress like a Practical Magic witch girly.” The platform is saturated with 20- and 30-something women embracing moody hues, crushed velvet, cozy knits and riding boots — all the things Sally and Gillian Owens would’ve loved.
“The aesthetic of the movie is really appealing to Gen Z and younger fans because it’s very different from what they’ve been watching and what they grew up on,” Melissa Sohrabi, 33, told Yahoo in an email. “I can’t think of a movie that has come out since Practical Magic that was similar to [it].”
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Sohrabi continued, “A movie like Practical Magic that is just dripping in ’90s visuals is going to be appealing. ... I’m not going to pretend that Sally’s hair (with/without the bangs), her outfits, the house, the interior design, the garden, the town, Sally’s shop, Gillian’s hair, and the aunts’ outfits DON’T play a huge part in why I love the movie.”
Adapted from author Alice Hoffman’s bestseller of the same name, 1998’s Practical Magic follows Bullock and Kidman as sisters who hail from a long line of high-powered female witches. While they’ve successfully avoided practicing witchcraft for most of their lives, the sudden death of Gillian’s abusive boyfriend kick-starts their use of darker, harder magic.
For Evangeline Molly, a content creator and makeup artist, the film has an empowering quality for women.
“There’s a certain reclamation that happens for women in particular, embracing a witchly type of aesthetic and being really enamored with stories like this,” Molly, 31, who hosted a Practical Magic-themed birthday party in 2023, said in a video. “A lot of it, I think, has to do with coming into one’s power and where we are in history.”
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Learning how to romanticize life, added Molly, is something else the film has taught her.
“When life sometimes doesn’t feel very magical at all, when it can feel really the opposite ... you have to find these things, whatever it is. These ways you find little bits of magic in your everyday,” she said.



